Anti aging skin care is not for the faint-hearted.

There are literally thousands of anti aging creams to choose from with new must-have magic ingredients appearing weekly in the beauty press. Anti aging is big business and millions of dollars are spent every year on the search for the ultimate anti aging cream.

The best anti aging skin care doesn't come cheap - so how do you choose where to put your money?

This part of the site helps you decide what products you need to keep your skin looking as young as possible - without blinding you with science.  The aim is to take you through the types of anti aging skin care product available, what the ingredients are and what they claim to do in simple, non-scientific language. 

And if you want to make sure you get updated articles and features on anti aging skin care as they're written - enter your email address in the box at the top of the page to get new content delivered straight to your in-box.

Finally if you're considering more radical anti aging treatments - take a look at the non-surgical facelifts site to find out about the real cost of botox, or get the low-down on laser skin resurfacing, dermabrasion and dermal fillers.

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Dr Brandt is one of my favorite anti aging skin care lines and recently I got my hands on some free samples of his award-winning microdermabrasion product.

Generally I have tended to use less expensive exfoliants believing that as the product doesn't stay on your skin long it may not be worth paying over the odds.

Also - how different can one scrub be from another when it comes down to it?

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Homemade skin care can save you a fortune and often the ingredients are store cupboard basics.

We all know how important exfoliation is for sloughing off dead skin cells enabling active anti aging ingredients to penetrate deeper into the skin.  But you probably don't know that you can take a cheap store cupboard essential and transform it into an effective homemade exfoliant.

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It's not that often that you find a retinol based anti aging cream for under $50.

To find one that many people say actually works is even rarer.

Recently I noticed that several visitors to this site have been buying a cream called Afirm 3X so I decided to check it out.

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You may think of age spots as an inevitable and very unattractive sign of skin aging.

For most of us those little brown patches that pop up on our hands, arms and chest are very unwelcome visitors from our thirties and forties onwards. 

But did you know that age spots aren't really a result of aging? And if you've got them there are things you can do to get rid of them and stop them coming back

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As a botox alternative LiftFusion makes very strong claims to deliver younger loooking skin in minutes.

The makers of the celebrity A-listers favorite lip-plumper - Fusion Beauty - have produced what they call the first 'topical injectible'. Something of a contradiction in terms if you ask me but we get the idea.

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Retinol creams are not all created equal. Like any anti aging product your choice can mean the difference between throwing your money away and achieving your goal of younger looking skin.

So - if you're looking for a retinol cream that really delivers results - here's five of the best:

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Retinol creams have long been used in clinics to treat problem and aging skin.

In fact - you probably already know that retinol (sometimes referred to as Retin A, Vitamin A or retinoic acid) is an effective active anti aging ingredient - something that actually works.  But not all retinol creams are the same and you need to know a bit more about retinol before you splash out. 

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